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Publicacions De La Universitat De València

Universidad De Valencia

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En el mundo actual, en el que la mirada del emisor del mensaje traspasa y cautiva, el lenguaje se vislumbra como una fuerza capaz de influenciar y marcar todo aquello que toca con la propia percepción del emisor, que se convierte en persuasor. Este libro investiga y analiza el mundo de la persuasión en el sector automovilístico, sus técnicas más eficaces. Los puntos tratados pretenden aportar mayor claridad al tema con el objetivo de entender sus procesos facilitando la venta de un producto y la comprensión de las decisiones de compra. Todo ello ha sido tratado de una forma multidisciplinar desde la Teoría de la Relevancia de Dan Sperber y Deirdre Wilson (1986/1995) y sus conexiones con la moderna neurolingüística. La estructuración de los temas, así como el estudio de la pragmática y el marketing, otorgan a esta obra un valor divulgativo y pedagógico.

El espejismo del producto persuasión y publicidad en el sector del automóvil

This volume traces Th. Mores intellectual and political connections with Spain through eight scholarly contributions. Olivares examines Erasmuss role in linking Arias Montano to Mores legacy amid Counter-Reformation censorship. Cabrillana decodes Mores Lucian translations to reveal his moral-aesthetic priorities, while Phelippeau juxtaposes Utopia with Venetian governance models resisting Habsburg hegemony. Ureña explores digital humanities challengesin Morean studies, and Lillo reconstructs Spanish accounts of Mores trial through several manuscripts. Fuentes analyzes Mary Tudors Erasmian translations, and Zunino maps Sevillian networks that cultivated Mores posthumous reputation via Herreras 1592 biography. The volume concludes with the editors exploration of More and Vives nuanced just-war theories, challenging some naive pacifist interpretations by contextualizing their pragmatic responses to Ottoman expansion. Bridging literary analysis, archival research, and transnational historiography, these essays illuminate Spains enduring role in shaping Mores critique of power and his Renaissance afterlife.

Thomas More And Spain

Desde la década de 1970, la investigación académica ha buscado mejorar el disfrute y la participación de las personas con discapacidad en el cine, pero pocas iniciativas han integrado pautas inclusivas desde el proceso inicial de creación. El realizador audiovisual Miguel Ángel Font presenta, para ello, un novedoso paradigma: el cine inclusivo. A través de un estudio riguroso, se contextualizan el pasado y el presente de la accesibilidad y se aportan casi un centenar de prácticas inclusivas que podrían aplicarse en la industria del cine. Además, se reflexiona sobre el papel de la distribución audiovisual y la inteligencia artificial para brindar a los lectores la oportunidad de dar el salto de lo accesible a lo inclusivo en el ámbito cinematográfico. Con el ánimo de dinamizar la lectura, se incluyen más de dos horas de materiales audiovisuales accesibles y un ejemplar del 'Informe de accesibilidad audiovisual', plantilla que facilita la colaboración entre productoras y empresas dedicadas a la audiodescripción y al subtitulado accesible. En definitiva, una guía indispensable para cineastas, docentes, traductores audiovisuales y cualquier persona interesada en hacer del cine una experiencia inclusiva.

De lo accesible a lo inclusivo

Is male supremachism really over? The pages you are holding in your hands sow doubts on the common belief that the governance of the macho came to its end. As the proverb confirms, the old dies hard, despite the yet-to-improve individual and institutional efforts to achieve gender equality. With the serious tone this capital issue requires, the author debunks the myth of male supremacism as a phenomenon from a past and raises awareness of the subliminal survival of the supremachist ideological apparatus. Subtlety reveals as a key factor for the survival of subliminal supremachist campaigns, which threatens a promising future of non-discrimination. Essentially, democratic citizenship must pose itself a crucial question: Are current Western societies concessions to feminism genuine or a cover by supremachism to survive in an ideologically volatile world?

Supremachist Constructions Of Gender In Multiplatform Fictional Narrations And Patriarchal Statism

The aim of this book is to contribute to the dissemination of current research carried out by young scholars who are starting to build promising careers in the field of audiovisual translation. Although it is by no means an exhaustive collection of state-of-the-art approaches to AVT, this publication offers a carefully chosen list of research perspectives that are worth exploring in the current technologised landscape that this area of translation has become. Therefore, it represents a select yet judicious group of studies, with the added strength that the contributions presented here are not limited to academic circles, but rather offer different points of view from various angles, given the diverse profiles that characterizes the authors. Thus, each chapter deals with the subject of AVT from an academic, educational or professional perspective. As diverse as their approaches are, all the young authors who have collaborated to create this volume offer enriching perspectives that reflect the potential that AVT still has today and the prospective studies that are worth undertaking to continue enriching the field of AVT.

New perspectives in audiovisual translation

La educación inclusiva, que materializa el derecho de las personas con discapacidad a estudiar en la misma aula que sus compañeros sin discapacidad, es el modelo educativo implantado en España. Por otro lado, en el contexto actual es cada vez más necesario aprender lenguas extranjeras, sobre todo la inglesa. Este libro analiza la enseñanza de idiomas a personas con discapacidad sensorial, especialmente en las etapas de formación postobligatorias, centrándose en cuestiones esenciales para entenderla, como sus conceptos clave, las principales políticas e instrumentos nacionales e internacionales mediante los que se regula y potencia, los perfiles del alumnado con discapacidad sensorial, así como las barreras que presentan para este alumnado los enfoques y métodos fundamentales de enseñanza de lenguas. Asimismo, se analizan las medidas, los recursos educativos y las ayudas técnicas disponibles para atender las principales necesidades educativas del alumnado adulto con discapacidad sensorial. Como conclusión, se reflexiona sobre las dificultades y problemas que aún parecen existir en este campo, es decir, los retos que se deberán abordar en el futuro para que la educación inclusiva sea una realidad.

Enseñanza de idiomas e inclusión

The agri-food sector encompasses an extremely wide range of activities regarding the entire value chain of a product and generates a huge volume of work for translators. Nevertheless, the sheer proportion has yet to be truly reflected in academic studies and research. This work intends to shed light on the vague, and barely addressed until now, delimitation of the area of activity of the multifaceted and versatile agri-food translator. Through a text typologisation of genres and subgenres, within the margins of hybridity, specialisation and register, this work approaches the characteristics of scientific-technical, medical-health, legal-administrative, humanistic-literary, tourist, advertising and gastronomic and culinary agri-food texts, and assesses the skills required from their translator.

Feeding The Future

The long-standing view that idioms are formally and thus also semantically fixed has been challenged and many studies have shown that idioms are indeed flexible both structurally and semantically to varying degrees. We often come across examples of creatively used idioms, with their original structure disrupted and their semantics affected in the process. This book investigates the phenomenon of innovation and creativity in phraseology and examines the limits to innovation, i.e. it questions whether modified idioms are choreographed by a set of principles or constraints and whether these principles are coherent. Conceptual Integration Theory is used to analyze modified phraseological units in order to provide insights into mechanisms which regulate their creation and cognitive organization.

Conceptual integration theory in idiom modifications

Como es bien sabido, el cuento tiene una función pedagógica connatural. Por ello, los cuentos, como los mitos, habrán de revestirse de los elementos externos culturales que le permitan al destinatario aceptarlos como propios de su entorno físico o, en su defecto, de sus coordenadas metafísicas y morales. Cada núcleo narrativo se puede adaptar a cada cultura con un discurso distinto. Por lo tanto, entra dentro de lo previsible que se reescriban algunos de estos cuentos para satisfacer las premisas ideológicas de cada tiempo. La presente obra analiza la violencia y la sexualidad originales y las alteraciones operadas sobre las mismas en versiones al inglés de doce cuentos de los siglos XVII al XIX, escritos por Charles Perrault, Jeanne Marie Leprince de Beaumont, Jacob y Wilhelm Grimm, la condesa de Ségur, Heinrich Hoffmann y Wilhelm Busch.

Escandalizar al inocente

This book collects for the first time a compendium of poems written in English by brigadists, sanitary personnel and journalists that participated or were involved in the Spanish Civil War, as well as by intellectuals, writers and journalists that supported the republican cause from the outside. The anthology starts from a previous historical framework in which this poetic legacy has been contextualized, to know where, when, how and why these poems were written, and who wrote them or who were their protagonists. All these analyses have served to understand the causes of why this poetic legacy has been denied and has not received the recognition it deserves today.

The Neglected Poetry

The aim of this volume is to make a statement on the importance of research on Audiovisual Translation, both in its different varieties of production (dubbing, subtitling, surtitling, voice-over and e-learning) and in its relationship with language acquisition. On the whole, it is a merging of applied theory and practice, with a willingness to encourage a dialogue between scholars specialized in this field that may expand to other fields.

Focusing on audiovisual translation research

This volume delves into the discursive construction of three closely linked linguistic functions: evaluation, emotion, and persuasion in order to explore how they may intertwine. The discourse genres examined comprise business pitches, political debates, media discourse, fiction, social networks, etc., either in English or Spanish. The editors bring together a miscellanea of papers written by scholars from different Spanish universities and with different research backgrounds to deal with diverse topics under the general premise that an evaluative process underlies every persuasive act and that persuasion is commonly achieved by emotive discourse.

Publicacions De La Universitat De Valencia

Publicacions Universitat De València

Exploring Evaluative, Emotive And Persuasive Strategies In Discourse

The impact of digital storytelling all over the world cannot be disputed. It has become the perfect bridge between both traditional and new ways of engaging the creation and transmission of stories and has been successfully implemented across social and educational contexts. This volume brings together a selection of articles that explore such implementation in various educational fields and levels from kindergarten to university, and also in programmes of continuing education throughout the world. While presenting creative experiences and contributing practical advice, the articles also share a common methodological drive: they collect and appraise objective data to show how digital storytelling practices are a strong asset to the 21st century classroom. Each article critically explores the key role played by digital storytelling activities in the development and strengthening of multimodal literacies, cognitive engagement, creativity, research and information handling, communicative skills in a foreign language, self-confidence, and collaborative learning, among others. All in all, digital storytelling projects foster the creation of peer-assisted learning communities and also becomes a valuable resource to teachers seeking to revitalize their pedagogical practice.

Appraising digital storytelling across educational contexts

This volume adopts a discourse and feminist approach to post-feminist media cultures and provides cutting edge knowledge of discourse analysis methods as they apply to the study of language and gender in different contexts. Editors Antonia Sánchez Macarro and Ana Belén Cabrejas Peñuelas bring together key discourse analysts to write about topics such as the construction of gendered identities in the (new) media; young womens online and offline gendered and sexualized self-representations; and the analysis of discursive practices in the context of higher education. This volume will serve as an invaluable tool for researchers and students interested in language, gender and discourse analysis.

New insights into gendered discursive practices

This book aims to explore the contribution that Moroccan Arabic and the cultural code associated with this language makes to the theoretical discourse on politeness. It focuses on the way in which significant speech acts such as expressing gratitude, invitations and compliments are managed. The specific treatment of these speech acts shows a particular viewpoint on how human beings are involved in the act of communicating. In this context, politeness is revealed to be more than a mere strategy for «saving face» in social interactions. Politeness is a strategy to preserve community values and to construct personal identities related to these values. What may seem to be a deviant and odd practice of politeness from a Western perspective turns out to have a deeper conceptual and cultural justification.

The Politeness/Impoliteness Divide

La traducción audiovisual existe como actividad casi desde que el cine iniciara su andadura, si bien no podemos decir lo mismo de su estudio académico, cuyo origen es bastante más reciente. En este libro se dan de la mano el pasado, el presente y el futuro de esta actividad visitando y reflexionando sobre cada periodo. Un selecto grupo de académicos y profesionales de la traducción audiovisual de nuestro país es el encargado de plasmar la situación de la traducción audiovisual en España en los últimos 20 años que recoge el volumen. Se trata pues, de una obra reflexiva y hasta personal, novedosa, en la que las opiniones, pensamientos y vivencias de sus autores llenan libremente sus páginas, y en la que además el mundo académico y el profesional se unen para hablar de doblaje, voces superpuestas, subtitulación, accesibilidad y localización de videojuegos.

Reflexiones sobre la traducción audiovisual

Although metaphor and irony have received the greatest attention, there is much more to figurative language than the so-called master tropes. This volume intends to shed light on a long neglected figure: hyperbole. Using multidisciplinary standpoints, it analyses the exploitation of hyperbole in naturally-occurring speech and in doing so breaks with the long-standing tradition of studying figures in written or literary texts. Rather than addressing the over-researched comprehension of non-literal language, the focus is on the production of hyperbole. However, because any full account of figures must refer to their interactive dimension, I also analysed the reception process, in terms of listeners reactions to hyperbole. Throughout this book hyperbole is depicted as a universal, affective and typically informal figure, which entails a low risk of being misunderstood. It is also a collaborative trope, rather than a single creative act of the speaker alone. This volume is of direct interest to figurative language researchers since its novel methodology and framework of analysis is equally applicable to the study of other figurative language forms.

This book will change your life!

This is the first edited volume dedicated specifically to exploring humor in the academic world. It is a rich collection of essays by an international array of scholars representing various theoretical perspectives and practical orientations in the disciplines of Linguistics, Literature, Cultural Studies, and Translation, but all concerned with the interactional aspects of humor. The two main reasons behind the publication of this volume are, first, to continue the journey along the path towards full recognition of humor as a discipline worthy of research and assessment, and, second, to offer a new and integrating perspective on hu¬mor to showcase the wide range of dimensions that it offers. This book is sure to become an important reference and source of inspiration for scholars in the various subfields of Humor Studies: Linguistics, Literature, Cultural Studies, and Translation.

Dimensions Of Humor

The role of women in society has changed drastically in the last one hundred years. The old rules that governed society are no longer valid and more important, now women participate in the creation of the new rules. The question here is to which extent gender still conditions womens contribution to society: is it an advantage, a disadvantage  or is it simply irrelevant? This book focuses on gender as a social component and as a factor in the linguistic strategies used in gender - related contexts. The corpus chosen for the analysis is made up of the debates leading to the creation of the «Domestic Violence, Crime and Victims Bill» (British Parliament) and «Ley de Protección Integral contra la Violencia de Género» (Law of Integral Protection against Gender Violence).Our functional approach embraces both Critical Discourse Analysis, for which power imbalance is of great importance, and Discursive Psychology, which views language as an action with a purpose. From these disciplines and different considerations relevant to this study a new model has been created. This model separates two different levels: situation and presentation, and more importantly, shows how one element can be present on both levels. In this sense, gender can be a social determiner of the speaker but also a factor in linguistic persuasion.

Feminizing political discourse

Las contribuciones que recoge este volumen describen, desde perspectivas multidisciplinares, la utilización del inglés como fenómeno global/local en contextos académicos. En particular, el volumen toma como referente la utilización del idioma en un pequeño ?microcosmos? universitario e interpreta desde distintos enfoques teóricos la construcción de identidades sociales y la negociación de significados entre los miembros de dicha comunidad académica.

English As A Glocalization Phenomenon. Observations From A Linguistic Microcosm

Speaking in Tongues, the second volume of the English in the World series, places the reader at the heart of investigations into the nature and process of translation in an internationalized scenario where: the consolidation of multilateral institutions and multinational corporations struggle between globalization and localization; the information and communication technologies are both the means to enhance translation productivity and the main source of jobs for professional translators; the new media and communication technologies provide a whole range of ways to interact with other, both in leisure and academic settings. The scope of the book ranges from Systemic Functional Linguistics to Discourse Analysis, from Intercultural Rhetoric to Poststructuralism. The collection of articles has been edited to recognise the range of perspectives looking to this field and is of direct interest both to any linguist, translator or other social scientist working in the study of interlingual communication and to those designing and buying translation techologies for porfessional purposes.

Speaking In Tongues: Language Across Contexts And Users

Windows On The World: Media Discourse In English

This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials. A multimodal approach to TV ads, which integrate multiple semiotic modes, is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers. Nonetheless, it is no less certain that multimodal analysis should not be seen as an end in itself but as an essential tool or heuristic that feeds into and informs further avenues of enquiry. True to this principle, the eight chapters that make up the present volume look at advertising on TV from different perspectives. These can be variously described as ideological, discourse analytical, rhetorical, argumentational, and narratological. The theoretical diversity contained herein is matched by the assortment of languages in the ads under scrutiny, namely, Catalan, Danish, English, German, Italian and Spanish. We are confident that this collection of articles will help readers gain a better understanding of how TV ads convey meaning and will also provide valuable insights into how to carry out research in the field of multimodality.

El espejismo del producto persuasión y publicidad en el sector del automóvil (2016)

Thomas More And Spain (2025)

De lo accesible a lo inclusivo (2024)

Supremachist Constructions Of Gender In Multiplatform Fictional Narrations And Patriarchal Statism (2023)

New perspectives in audiovisual translation (2022)

Enseñanza de idiomas e inclusión (2022)

Feeding The Future (2021)

Conceptual integration theory in idiom modifications (2019)

Escandalizar al inocente (2019)

The Neglected Poetry (2019)

Focusing on audiovisual translation research (2019)

Exploring Evaluative, Emotive And Persuasive Strategies In Discourse (2018)

Appraising digital storytelling across educational contexts (2014)

New insights into gendered discursive practices (2014)

The Politeness/Impoliteness Divide (2016)

Reflexiones sobre la traducción audiovisual (2013)

This book will change your life! (2012)

Dimensions Of Humor (2010)

Feminizing political discourse (2010)

English As A Glocalization Phenomenon. Observations From A Linguistic Microcosm

Speaking In Tongues: Language Across Contexts And Users

Windows On The World: Media Discourse In English

The Multimodal Analysis Of Television Commercials (2013)