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Index Book

Spanish Service design is a new discipline which allows us to effectively set up an offer consisting of both tangible and intangible elements, through the combined use of methodologies and knowledge which come from design and social sciences. This book examines the rise in service design as a discipline, reviews its main tools and proposes a model where design can give value in each and every one of the phases of a new service developing process. The aim of this text is to at least stimulate interest among members of both groups: companies and entrepreneurs, who hopefully, will have a clear idea of why, how and when a designer can help them improve their business idea after reading this.Also Professional designers, who may see an opportunity for a big future in the design of specialised services.

INDEX Book

El diseño a su servicio. Cómo mejorar una idea de negocio con la ayuda de un diseñador

Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small companies which still have not learned how to approach the matter. This book provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks in decision making. The tools and concepts expressed in it are open, so that everyone can adapt them to their own needs. It is not a treatise on design management, but a kind of 'Swiss knife' which can be used on a daily basis.

El diseño a su servicio. Cómo mejorar una idea de negocio con la ayuda de un diseñador

Diseño rentable. Diez temas a debate (2009)